Tag Archives: innovation

Birmingham Centre for Media and Cultural Research hosts event with West Midlands Region

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The first West Midlands Cultural Research & Intelligence Network (CRAIN) conference takes place on Wednesday 2nd June 2010, 9:30-13:30, at Birmingham City University’s Margaret Street venue in central Birmingham.

The event, Chaired by Tim Challans (former co-ordinator for the West Midlands Culture & Sport Improvement Network), will highlight the latest research and intelligence relating to culture, sport and tourism and review the implications for the West Midlands: a region striving to assert itself as a national and international visitor destination and a leader in the digital agenda. The intention is for the event to dynamic and interactive, providing plenty of opportunity for delegates to dictate discussions.

Full details of the conference programme, speaker biographies and venue information are on the West Midlands Cultural Observatory website

The conference is being organised by the West Midlands Cultural Observatory, in association with Birmingham City University, the West Midlands Cultural Research & Intelligence Group and West Midlands Regional Observatory.

What does the future look like?

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Digital Innovation Lab (job opportunity)

We don’t know what the future of digital marketing looks like, nobody does, really. You might say it’s all about touch or augmented reality but that’s already happening. What happens next? One of our latest projects will aim to find out by shaping the next big thing.

Over the next two years we will be working with leading marketing agency Clusta, to develop a digital innovation lab within their business. Breaking media firsts is a key part of what Clusta do; this project gives us and the agency a chance to build on these foundations and explore how we can make innovation processes the heart of a creative business.

Can you help shape the future of digital marketing?

The project is being realised through the Knowledge Transfer Partnerships scheme. We are currently recruiting an associate to work with Interactive Cultures and Clusta in developing the lab. The associate will be a recent graduate (or will be about to graduate) who will work day to day within Clusta establishing the lab, and eventually leading a small team of digital innovators, matching new uses of technology to client briefs. The associate will be supported by staff in the Interactive Cultures unit and User Lab at Birmingham Institute of Art & Design.

We are developing a number of KTP projects. If you would like to talk to us about how we could work with your business, through KTP or other approaches, please contact Annette Copper on or email .