Media Education Summit 2010

Last week was a busy week, event-wise, what with the digital publishing seminar, the Pecha Kucha night, and the zine festival. In the middle of all that, several colleagues from the centre attended and presented at the CEMP Media Education Summit.

Students, scholarship, and our KT work

Oliver Carter gave a presentation, on behalf of himself and Faye Davies, entitled Student to scholar: developing vital academic skills on the journey from FE through HE. This paper discusses how, in the School of Media, we start instilling academic research skills from day one of year one. As part of our approach students are now engaged in producing and publishing support materials for our course textbook. The support website is part of a further project managed by Dr. Simon Barber and hosted at Interactive Cultures where we’re trying to rethink what a text book support website should actually do. It’s a nice case study in what we do here, as you can see the clear link between research, knowledge transfer, and teaching and learning, and it all links thematically back to our growing interest in digital publishing.

Web 2.0 in media education

Dave Kane and I gave a paper titled Student led design of Web 2.0 learning and teaching practices in media education. This paper builds upon our previous research into the uses of web 2.0 technologies within teaching and learning. As with our previous work, our hypothesis is that there is often a rush to adopt new technologies, primarily because of their ‘newness’, rather than as a result of a considered analysis of how they assist in the learning and teaching process or with little consideration as to what a learning culture wants to achieve through the use of technology. We looked at a small case study (interviews with students on the MA Social Media at BCU) to understand some of the issues at play in designing e-learning support materials. The work has prompted a number of new directions which we are actively exploring and we look forward to sharing more of this work in the future.

Research presentation: Pete Wilby

Pete Wilby discusses the problem of being a fan/participant observer. From the Centre for Media and Cultural Research weekly research seminar.

Measuring popularity in online music: social media, maths & the influence of fans


Photo by raygunb

I’ve just been in Groningen in the Netherlands to brainstorm and research Tribemonitor – an online information service to artists and record labels, created by New Music Labs.

The purpose of Tribemonitor is to measure the popularity of music artists based on social media buzz across a range of platforms, rather than on sales or radio airplay.

Measuring online buzz is not a simple thing to do, however. There are some scrapable and publicly accessible pieces of information such as Last.FM plays or numbers of MySpace friends that are obvious and countable. These simple statistical measures that make a good starting point that can act as a basis for artist consultancy (or reassurance): number of MySpace plays, number of artist followers on Twitter, number of YouTube views, etc.

But these metrics only measure what could be described as fan activity, rather than a useful and measurable social score, which would have more to do with the extent to which that artist is being discussed outside of their own sphere of influence. And this is the reason for this intervention.

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Research Studentship – Popular music and radio in the digital age

We’ve just announced a Research Studentship worth £16,680 per year. Working closely with Prof. Tim Wall & Andrew Dubber (newly conferred as a Reader), the research student will be part of the Interactive Cultures team and work on projects that continue our work in popular music, radio and how they are changing in a digital age.

Here’s the ad:

The Birmingham Centre for Media & Cultural Research is a rapidly developing centre of research excellence based at Birmingham City University with a community of over thirty academics and research degree students. Centre staff conduct research into all aspects of the media and popular culture, but have a particularly strong reputation in work about the changing form of popular music and radio media.

The research would form part of the work of the Interactive Cultures group, and you would be supervised by Prof Tim Wall Dr Paul Long and Andrew Dubber. Their work in popular music, radio and cultural politics is internationally recognised with both academic and media communities, and you would have the opportunity to be involved in a number of major research and knowledge transfer initiatives including the Music and Radio Innovation and the Music Consumption in the Digital Age projects.

We are offering a three-year, full-time research studentship, linked to our doctoral programme.

The studentship is open to both home and overseas students, although you would be responsible for any fee or living expenses beyond the value of the studentship.

Applications can be made to undertake research degree work in a study relevant to one of the following themes:

  • The music industry in the digital age
  • Music culture in the digital age
  • Radio in the digital age

Applications from any academic background are welcome, but the successful candidate must be able to demonstrate familiarity with the music or radio industries, and the implications of new technologies. We will select the successful candidate primarily upon the quality of their research proposal.

Normally we would look for applicants with a masters degree which included research training, but we welcome non-traditional applications from those with strong industrial backgrounds and experience in research and written communication.

A willingness and ability to contribute to our research community is particularly desirable.

The studentship period will start in March 2010 or as soon as possible thereafter. The studentships will attract a bursary of £13,290 per annum in addition to a waiver of the tuition fees up to the home student rate of £3,390. Successful candidates will usually be expected to participate in the wider activities of the research centre, and there may be opportunities for an additional paid research assistant or teaching role for up to 180 hours per year.

How to apply

Complete and submit the ‘Application for Research Degree Course’ form which should include a research degree proposal of no more than 600 words. We may ask you to supply more information if you are selected for interview. Please indicate that you are applying for the research studentship in popular music and radio in the digital age, or we may inadvertently treat your application as one simply for our research degree programme.

The final closing date is Monday 1st March 2010 but we will select appropriate candidates for interview as applications arrive.

You should return the completed application form to:

Dr John Mercer
Research Degree Coordinator, Birmingham Centre for Media and Cultural Research, Birmingham City University, Perry Barr, Birmingham B42 2SU

Or via email to:

Please do forward this link on.

MeCCSA 2009 Conference

Each year, the Media, Communication and Cultural Studies subject association, MeCCSA, hold a conference somewhere in the UK. This year’s outing was in Bradford, and I travelled up for a few days to learn a bit more about the research going on throughout the country.

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Performance Media & English Social Café

Our first faculty Social Café was kick started by Interactive Culture’s Dr Paul Long, School of Media, who spoke about his interest in the MACE archive and discussed the possibilities and issues in working with and establishing archives within the faculty. This acted as a catalyst for debate and conversation amongst colleagues and was a great success.

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