The Cine-Excess of Dario Argento’s Suspiria

Our Wednesday research seminar this week was a presentation by Xavier Mendik of Brunel University. Xavier introduced a screening of the documentary Fear at 400 Degrees: The Cine-Excess of Dario Argento’s Suspiria.

Xavier was invited to our regular research seminar to talk about the strategies he has developed for knowledge transfer work around the Cult Film Archive and Cine-Excess, the company he has formed to restore and reissue significant cult films. The release includes DVD extras that are designed as educational and knowledge transfer devices. The formula is working well with interest in the film and its academic based extras leading to significant interest from relevant media and sales reaching audiences beyond the academy.

Dario Argento’s Suspiria (1977) classic cult Italian horror – a masterpiece of the modern macabre that uses excessive visual styles and even more excessive on-screen murders to create new pathways between art-house and atrocity. The documentary featured enough footage from the original to cause one member of the audience to “step outside for a breath of fresh air”.

Research group member, and chair of this week’s session, Oliver Carter commented: “I have followed Xavier’s work closely since the late 1990s and it was a pleasure to welcome him to this week’s session.  Xavier’s work with Nouveaux Pictures and the Cine Excess label  demonstrates the variety of possibilities knowledge transfer presents.  We are thankful for him taking time to come to the Birmingham School of Media and look forward to sharing our approaches to knowledge with him in the future.”

What does the future look like?

Digital Innovation Lab (job opportunity)

We don’t know what the future of digital marketing looks like, nobody does, really. You might say it’s all about touch or augmented reality but that’s already happening. What happens next? One of our latest projects will aim to find out by shaping the next big thing.

Over the next two years we will be working with leading marketing agency Clusta, to develop a digital innovation lab within their business. Breaking media firsts is a key part of what Clusta do; this project gives us and the agency a chance to build on these foundations and explore how we can make innovation processes the heart of a creative business.

Can you help shape the future of digital marketing?

The project is being realised through the Knowledge Transfer Partnerships scheme. We are currently recruiting an associate to work with Interactive Cultures and Clusta in developing the lab. The associate will be a recent graduate (or will be about to graduate) who will work day to day within Clusta establishing the lab, and eventually leading a small team of digital innovators, matching new uses of technology to client briefs. The associate will be supported by staff in the Interactive Cultures unit and User Lab at Birmingham Institute of Art & Design.

We are developing a number of KTP projects. If you would like to talk to us about how we could work with your business, through KTP or other approaches, please contact Annette Copper on or email .

The Digest for April 25th through May 17th

Our digest of links for April 10th through May 17th:

Posted in The Digest | Tagged adbust, archive, billboard, connectivity, copyright, culture, dbuc09, , digitalbritain, fox, generator, HE, heritage, inclusion, , , , media, movies, music, ndi09, nesta, newscorp, newspapers, popular, social, , system:filetype:jpg, system:media:image, , Technology, tools, twitter, unconference, universities, web2.0, wifi, wolverine | Leave a reply