Tag Archives: cci

What does the future look like?

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Digital Innovation Lab (job opportunity)

We don’t know what the future of digital marketing looks like, nobody does, really. You might say it’s all about touch or augmented reality but that’s already happening. What happens next? One of our latest projects will aim to find out by shaping the next big thing.

Over the next two years we will be working with leading marketing agency Clusta, to develop a digital innovation lab within their business. Breaking media firsts is a key part of what Clusta do; this project gives us and the agency a chance to build on these foundations and explore how we can make innovation processes the heart of a creative business.

Can you help shape the future of digital marketing?

The project is being realised through the Knowledge Transfer Partnerships scheme. We are currently recruiting an associate to work with Interactive Cultures and Clusta in developing the lab. The associate will be a recent graduate (or will be about to graduate) who will work day to day within Clusta establishing the lab, and eventually leading a small team of digital innovators, matching new uses of technology to client briefs. The associate will be supported by staff in the Interactive Cultures unit and User Lab at Birmingham Institute of Art & Design.

We are developing a number of KTP projects. If you would like to talk to us about how we could work with your business, through KTP or other approaches, please contact Annette Copper on or email .

The Digest for September 16th

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Our digest of links for September 16th:

  • D’log :: blogging since 2000 » Guide To Sources Of Small Business Finance In The West Midlands –
  • But who appointed the creative policy makers? – IC member Paul Long is seeking to find out something about those who determine creative policy in the UK and their relationship with creative workers who are at the receiving end of policy interventions, decisions and strategies.

What are the responsibilities of the creative and cultural industries?

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If you don’t know him already, Nick Cohen is a journalist who writes mainly for The Observer. As a very anti-trendy leftie, I see him, in his exposure of cant and hypocrisy, as a modern Orwell (that’s praise in my book). He has a new book due out, ‘Waiting for the Etonians‘, in which he laments the decline of liberal values in the UK – mostly thanks to liberals themselves betraying the principals they have traditionally held dear.

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