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	<title>Comments on: Surprise Surprise! It&#8217;s the Custard Factory!</title>
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		<title>By: &#187; Getgood Link</title>
		<link>http://interactivecultures.org/uncategorized/surprise-surprise-its-the-custard-factory/comment-page-1#comment-178</link>
		<dc:creator>&#187; Getgood Link</dc:creator>
		<pubDate>Sun, 08 Mar 2009 20:30:20 +0000</pubDate>
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		<description>[...] Surprise Surprise! It’s the Custard Factory! :: interactivecultures - John Hickman learns in Oslo that creativity within a city needs to be signposted so people can find it, citing our hidden gem as a classic example of how not to do it. &#8230;if creative districts want the rest of the city to join them in their spaces, then it’s not enough to just be there: you need to give them something so they will find you. Events such as Supersonic seem to lead the way here in bringing attention to creativity in Birmingham, by bringing not just the normal Custard Factory crowd but local, national and international tourism to Digbeth.   Share and Enjoy: [...]</description>
		<content:encoded><![CDATA[<p>[...] Surprise Surprise! It’s the Custard Factory! :: interactivecultures &#8211; John Hickman learns in Oslo that creativity within a city needs to be signposted so people can find it, citing our hidden gem as a classic example of how not to do it. &#8230;if creative districts want the rest of the city to join them in their spaces, then it’s not enough to just be there: you need to give them something so they will find you. Events such as Supersonic seem to lead the way here in bringing attention to creativity in Birmingham, by bringing not just the normal Custard Factory crowd but local, national and international tourism to Digbeth.   Share and Enjoy: [...]</p>
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		<title>By: Chris Unitt</title>
		<link>http://interactivecultures.org/uncategorized/surprise-surprise-its-the-custard-factory/comment-page-1#comment-161</link>
		<dc:creator>Chris Unitt</dc:creator>
		<pubDate>Fri, 06 Mar 2009 12:30:36 +0000</pubDate>
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		<description>I realy like the idea of &#039;found&#039; creativity that rewards exploration. The idea of designating individual areas as &#039;creative&#039; feels a little forced to me.

Also, could it give people an excuse not to bother in other areas? How might people in other areas (Jewellery Quarter, for example) feel about being told they don&#039;t work in the creative area.</description>
		<content:encoded><![CDATA[<p>I realy like the idea of &#8216;found&#8217; creativity that rewards exploration. The idea of designating individual areas as &#8216;creative&#8217; feels a little forced to me.</p>
<p>Also, could it give people an excuse not to bother in other areas? How might people in other areas (Jewellery Quarter, for example) feel about being told they don&#8217;t work in the creative area.</p>
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